Abiomed

 

A complete rebrand to keep pace with innovation

 
 

After more than 25 years as a pioneer and global leader in the design and manufacture of heart assist and replacement devices, Abiomed was in need of a complete brand overhaul. Their technology had quickly outpaced their brand promise and visual identity. Vision was selected to create and execute the new brand in an all-encompassing initiative that included virtually every facet of Abiomed's business including marketing, sales, investor relations, professional education, as well as patient and clinician outreach.

SERVICES

  • Branding strategy and development

  • Brand assessment

  • Corporate identity

  • User experience design (UX)

  • Logo design

  • Print communication

  • User interface (IU)

  • eBooks

  • Trade show environments

  • Powerpoint presentations

  • Data visualizations/infographics

  • Illustration