The new identity extends to virtually all aspects of the CSW brand - from website to direct mail, and wherever possible, reinforces their leadership in progressive education, as well as academic excellence and rigor.

The new visual identity extends into social media marketing

Upon acceptance, new students are sent this package containing informative and fun keepsakes that help them prepare for life at their new school.

The new brand identity also includes alumni outreach efforts such as their quarterly alumni magazine in print and in digital formats.

The new brand extended into every facet of marketing and recruitment included direct mail.

Basics is a small, 12-page overview loaded with facts and figures about CSW. Easy to digest and understand, it is designed to whet the appetite of prospects and drive them to want to learn more.

Another critical component of the brand was to tell stories from the students’ perspective - and in their own words.

Realism and honesty were paramount, so in Voices, we photographed students in extreme close-up and unretouched, as if the reader is actually meeting the students in person.

Portrait pages fold out to reveal a snapshot of life for that particular student, with quotes, a sample of their actual course selection, as well as their favorite aspects of life at CSW.

Experiences lists every course and extracurricular activity a student has the opportunity to participate in, both on and off campus.